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What Goes Up

Life in a small company- drives one to cliches and cheap philosophy. One day you’re on top of the world and the next you’re carrying the weight of the world. You hook a big account and just as you’re about to land it- it breaks the line and swims away. In a large company inertia can carry you along, driving you to the next goal. With a small company it appears that all momentum is lost and you feel a drifting backwards. It’s easy to get down and lose sight of what it was that made you attractive to taht big fish in the first place.

As we ponder our future and what’s to come we can’t ever lose our sense of purpose and mission. We started this to be a innovative, sustainable supplier of fun, active toys for kids. Although the big fish can make our lives appear easy, they can be fickle and challenging masters to serve. We can’t lose sight of who were are, what we’ve done and what we plan to do, no matter the bumps along the way. That’s not to say we won’t look at alternative directions or strategies, but only as long as they don’t compromise our core values.



One thought on “What Goes Up

  1. I think we are more focused as a result of the fishing trip. The new ’09 toy line is lean and mean… looking forward to Toy Fair and sharing the line with buyers, just not looking forward to building the booth! Argh.

    Posted by Justin Discoe | February 9, 2009, 6:33 am

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